Director / Designer
Director / Designer
SimplyEz: Embodying the soul of a company with a fresh brand identity.
SimplyEz has delivered a warm, steadfast experience unparalleled in the category — recognized for more than a home meal delivery service but rather their passion to protect and care for others, building lasting intimate connections with every individual they meet.
Embracing that balanced foods support better health and wellness outcomes, SimplyEz envisioned a future where their food impacts more lives every day. With that vision, they partnered with us to match the soul of the company with a brand identity system synonymous with their industry-leading, human-centered experience.
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Agency: Hyperquake / Role: Creative Director
Designer and strategist: Sarah Faulkner and Emily Esterle
Photographer: Brooke Shanesy
We created a comprehensive discovery report with internal and consumer interviews, competitive analysis, landscape audit, and desktop research to establish our strategic foundation.
We developed a completely refreshed, strategic verbal and visual brand identity from the ground up. A distinctive and flexible system elevates the authenticity, vitality and commitment that drives the core of the brand and enables the growth potential of their promising future.
A digital user experience was thoughtfully designed with the key target audience in mind.