Director / Designer
Director / Designer
In this Public Service Campaign, we are highlighting the collective and individual residents of Oxford on their path to be advocates for change.
The team was asked to help them in promoting their mission and addiction recovery services in Oxford, Ohio. We were excited for the opportunity to develop a strategic approach that puts purpose and people at the center of their message. The result was an exciting new brand campaign worthy of their cause and the great work they do for the area.
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Agency: Hyperquake / Role: Creative Director and Designer.
Designer: Austin Moore
The campaign narrative and identity focused on the hope of moving away from addiction and towards recovery.
The Oxford area is a tight-knit community but the stigma of addiction is still very prevalent. The goal for this campaign was to focus on awareness of the initiative and to remove the stigma associated with addiction so that people feel more motivated to seek and offer help.
We identified three audiences to segment our strategy for the campaign: Miami University students, rural residents and the collective community. Key messaging and design principles were built to resonate specifically with each group and motivate action.
Our team collaborated tightly utilizing Miro to arrive at our final campaign.