Director / Designer
Director / Designer
Dayton Ohio's Whole Foods Market was looking to create an authentic in-store experience that emotionally ties into the Dayton community. Working with a small team, I built a concept rooted in Dayton’s industrial and aviation heritage, designed the graphic palette and chose in-store materials and decor.
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FRCH / Role: Lead Designer
Cincinnati Design Awards- SEGD Honor Award 2015
Nods to Dayton are present throughout the store by use of reclaimed materials, blue print illustrations, repurposed local objects and air force-inspired emblems.